Dual Listing/5 Day Sale Home Auction Strategy a Success!

Hi Kyle and 5 Day Sale Blog Followers:

It’s the night before we close on the sale of our Tallyn’s Reach home in Aurora, Colorado, and we leave for our new assignment in Hawaii.

First, let me commend you on your unique and fine effort in proactively marketing our property for auction under your modified 5 Day Sale methodology through your www.AuctionBySeller.com online platform while simultaneously listing the property for sale.  The combined effort resulted in our getting the property under contract within sixty days of being listed, and closed within ninety days.  That’s very impressive in such a soft market.

Your approach of listing the property at the higher range of value while starting our auction bids at the lower range enabled us to generate both unrepresented direct buyer auction interest and leverage the represented agent buyer pool simultaneously. 

The end result is that we mitigated negative market pricing pressures and sold our home quickly at a price we could live with while sharing in the marketing risk and saving money on transaction fees.

Thanks for a job well done, and please feel free to use me as a reference if I can be of help in the future.

Best always, 

Joe Calabrese
August 2, 2011

About barrett9

Real estate academic and consumer advocate exploring new, online real estate auctioning strategies on luxury properties.
This entry was posted in aurora colorado real estate, tallyns reach 5 day sale, tallyns reach real estate and tagged , , , , , , , . Bookmark the permalink.

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